What does the Chelsea Flower Show mean for the industry?
The RHS Chelsea Flower Show is a highlight of the social calendar and attracts 11 hours of prime time BBC television coverage - as well as interactive "red button" content, radio, online and newspaper reports. Chelsea is more important because this season has been later to start than in other seasons, when people might have done their work on the garden by the time of the show. But exactly where does the industry see the main benefits of the show. Squires managing director and Garden Centre Association chairman designate Dennis Espley now visits the show to look for trends and ideas on what to stock, although Squires stopped exhibiting after 2008. But garden centres report a 10 per cent uplift in sales purely because of the show. Consumer interest certainly rises after the show. Espley says media interest is the most important factor in raising the profile of gardening, which leads to more sales: "There is tremendous coverage on the BBC.
Horticulture Week on 04.06.10 | File Under Chelsea Flower Show | Comments












